Rx...for a Resume

 

AMY AMATERASU DiIULLO

 

 

 

 

QUALIFICATIONS

 

•Professional writer with published press releases, articles, interviews, product reviews, and procedural manuals.

•Social media maven! Development, maintenance, and upkeep of creative interactive content on websites, blogs, social media, and Web 2.0 programs.  

 

•Skillful understanding of exactly what type, volume, and color of information a client needs to share with both the media and its target audience.

 

•Extensive knowledge of print and web advertising venues, pricing, distribution, and valuation allowing for pragmatic analysis of impact, value, and return.

 

• Direct experience in both B2B and B2C sales techniques as the Sales and Marketing Director for 61,000+ copy monthly publication.

EXPERIENCE

INDEPENDENT CONTRACTOR

Media Relations & Marketing Consultand

June 2011– Present (1 year 3 months)
www.amydiiullo.blogspot.com
 

DESCRIPTION:

Currently plan, develop, and implement public relations strategies for local companies focusing on customized client centered service. Helping client’s understand the importance of interactive media relations by using social media, web 2.0, and new mediums to promote ideas, products, and/or services. In depth image counseling to help client’s define and develop an aesthetic and message consistent with their view and professional ideals. Performing and analyzing market research to identify trends and key demographic interests and concerns. Networking with industry peers, media, key figures, and ancillary companies to develop low cost cross promotion strategies. Researching, writing, and distributing press releases to targeted media and then collating and analyzing media coverage. Organizing and promoting events including fundraisers, awards ceremonies, and initiatives to increase visibility and customer contact. Maintenance of all social media accounts and submit updates/stories on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, etc. sourcing and managing sponsorship opportunities.

 

KUSH MAGAZINE

Director of Sales and Marketing

June 2011– July 2012 (1 year 2 months)

www.dailybuds.com www.kushmagazine.com
 

 

DESCRIPTION:

Wrote and edited in-house magazine features, articles, and product features while devising and coordinating photo shoots. Consulted with advertising designers and graphics team to arrange promotional campaigns in all types of media for products, organizations, or individuals. Sold or allocated trades for advertising space and time as required to promote client's product or agenda. Directly oversaw and controlled all sales responsibilities including lead development, advertising sales, client maintenance, contracts, invoices, and collections. Introduced and authored incentive based product reviews to increase advertising sales interest and leads. Established and maintained strategic relationships with local non-profits, consumer networks, public interest groups, and ancillary businesses to open new networks and sales opportunities. Executed all Web 2.0 and social media operations, created monthly interactive voting widgets, directly increased social reach of the magazine, tripled website metrics, and increased audience

 

 

URBAN CANNABIS

Director of Marketing and Sales

September 2010– June 2011 (10 months)
www.urbancannabis.com
 

DESCRIPTION:

Created and executed low overhead marketing schemes, including a food-donation program that gained national media attention. Researched, wrote, and distributed press releases to targeted and were published by local and national media outlets. Developed and maintained sales reports, calculated monthly state and federal taxes, ensured government and health code compliance. Attended weekly non-profit regulatory meetings, city council sessions, and legislative committee session hearings to keep current on current compliance standards. Compassionately communicated and connected with patient costumer base, creating lasting loyalty and personal relationships. Processed, logged, and completed all retail and wholesale transactions related to the development of the business.

 

EDUCATION

INDIANA UNIVERSITY
www.iub.edu

 

B.S. in Kinesiology 2007

Minor in Nutrition 2007

Minor in Psychology 2007

 

NAROPA UNIVERSITY
www.naropa.edu

 

Master of DivinityAuditing Program

Buddhist Studies

EVENT EXPERIENCE

MMAPA Spring Fundraiser (May 2011)

ACT4Colorado Industry Awards (April 2011)

The Inaugural Ganja Gala (January 2012)

High Times Cannabis Cup (April 2011)(April 2012)

 

 

AWARDS AND HONORS

Alpha Phi Omega Honors Society
Dean's List 2002, 2004-2007
A.C.E. Convention Scholarship 2007
Clinical Physiology Graduate Research Scholarship 2008